Netflix Goldin Touch: Opening $38,000 Piedmont pack

Dec 28, 2025

Netflix Goldin Touch: Opening $38,000 Piedmont pack

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Just a quick warning: if you haven't watched the latest King of Collectibles: The Goldin Touch Season 3 on Netflix, please do not continue watching this video. Stop here, because I don't want to spoil anything from the show. That Goldin Touch Season 3 was very entertaining indeed. Because what Ken Goldin did might surprise you, everyone expected history …What we got instead was silence — and a lot of unanswered questions. and it forces us to rethink decades of collector assumptions.

With that said, in this video I want to talk about the "$10 Million Box Break" event that Ken Goldin and Logan Paul hosted on eBay Live a few months ago which was back in August 2025. During the event, Ken and Logan ripped open several boxes of sports cards, and at the end of the show, Ken also opened up an unopened Piedmont pack.

Before watching this Goldin Touch show, we didn't know Ken Goldin actually won one of the unopened packs featured in a Robert Edward Auctions sale last December. It seems like Ken has been keeping it as a top secret until the show is aired. If you'd like to learn more about the Piedmont pack find, please check out my other videos. In fact, I even offered an $8,000 bounty last year to any collector who purchased those packs and opening them live.

During the show, Ken displayed the unopened pack and mentioned that he paid $38,000 for it. He didn't say where he acquired the pack, which is understandable since he probably didn't want to advertise another auction house. However, the pack he opened clearly matched the characteristics of the pack from Lot #446 in the Dec 2024 auction.

Obviously, Ken was hoping to find a T206 Honus Wagner from it, but there was no T206 card, no tobacco card of any kind, and not even a coupon inside the pack. Honestly, I wasn’t surprised that he didn’t find a tobacco card, but I was hoping he might at least uncover a non-sport tobacco card or a Piedmont cigarette coupon to add some excitement.

In any case, now that we've confirmed these unopened Piedmont packs from Robert Edward Auctions contain no cards, we need to step back and re-examine what may have gone wrong in the so-called “knowledge base” established by tobacco memorabilia pioneers who claim to know everything about these packs.

According to auction descriptions and the commonly accepted knowledge, Piedmont packs that might contain T206 cards are believed to have the following characteristics:

1, The words "The American Tobacco Co." on the front which means they are dating in 1910–1911 time frame

2, A 10-count cigarette packing format

3, Originating from Factory 25, 2nd District, Virginia

The pack Ken opened matched all of these criteria—yet still contained no T206 or tobacco cards. So now what? What’s the missing link?

As far as I know, much of this so-called knowledge isn't based on solid documentation, but rather on theories passed down by word of mouth, and possibly originating from a single old-time collector and spreading to subsequent generations of collectors.

Are these "known facts" accurate? Honestly, I think they're incomplete rather than outright wrong.

Nowadays, collectors really need to be more open-minded. Over the past 25 years, there have been documented case of people pulling T206 card from 10-count cigarette pack without the American Tobacco Co. wording on the front. There have also been at least two cases where collectors opened 12-count packs, expecting nothing, and still pulled T206 cards by surprise. But those stubborn pioneers deemed most if not all of those packs that pulling cards from them have been tampered with since they don't match certain characteristics whatsoever. But in fact, those pioneers that they think they know everything have never actually opened any packs themselves. They just simply don't want to accept the fact that many long-held beliefs are based on incomplete information. It's time for people to step out of their caves, accept new information, and adjust what they think they know.

Anyways, there's simply no way to definitively identify which packs do or do not contain tobacco cards, especially we do not have firm documentation and lack of quality control from 120 years ago. Until collectors have the guts and are willing to open more unopened packs and verify their contents until then, no claim can be made with certainty. Until next time, thanks for watching.